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Zendaya and On have revealed their newest campaign, which focuses on the power of movement and well-being. Set in the mountain village known as Vals in the Swiss Alps, Zendaya models the brand’s Cloudtilt sneaker with items from new fall2024 Movement Collection.
It was revealed earlier this year that Zendaya had signed a multi-year partnership with On, which encompasses contributions to select collections, products and creative campaigns.
An official release says the latest campaign “highlights the importance of new experiences by way of movement, exploration, and human connection.” The campaign not only includes photographs of the multi-hyphenate star posing in the picturesque rural area, but also a 30-second short film in which she reflects on the significance of trying new things.
“Spending time with On in Switzerland was incredibly inspiring. People are always outside exploring the
natural landscape, which is so refreshing. I loved going on a walk around the lake and getting gelato in
town,” Zendaya said. “My day is always better when I’m finding joy in the little things, like connecting
with new people and enjoying nature when I can. I think this campaign really embraces that feeling.”
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Zendaya can be seen wearing the Cloudtilt sneaker the in campaign, which is described by On as lightweight and ultra-cushioned. Weighing in at 229 grams, the shoe features the brand’s CloudTec Phase which enables “seamless weight transfer.” Some of its additional features include trademarked Helion Superfoam and upper mesh crafted from 100% recycled polyester. The use of dope-dyed fabric also allows for the use of 90% less water. Available in men’s and women’s sizes in a variety of colorways, the shoe retails for $160.
“Collaborating with Zendaya on a campaign that pays homage to On’s birthplace was so fulfilling,” said On’s co-founder David Allemann. “It’s been incredible to expand on our partnership with a campaign
that authentically showcases her own experience with movement and well-being.”
Activewear featured in the 2024 Movement Collection includes the All-Day 1/2 Zip, Movement Joggers and Movement Bra. See below for the short film in which Zendaya models some of these items.
